PRODUCT & PRICE

Extra joss energy drink was first introduce in public in 1994 in Malang.

Extra Joss is one of energy drink product which produced by PT. BintangToedjoe. Extra joss are use to keep our healthy, protect the body and help metabolism. The main function of extra joss is to increase our energy.

Competitor
After extra joss succeeded in the market, and then many other campanies imitate this product. For example:

• Hemaviton jreng
• Kuku Bima Ener-G

Varieties
Many choise flavoure in extra joss, that are :

• Extra joss active
• Extra joss cream soda
• Extra joss apple
• Extra joss grape

Finding
From my research, I conclused that the variety of joss is extra very successful.
Extra joss is a first product energy drink in the market, so the consumer more believe for that product if comparison with other products.

I think extra joss is very cheap for price, so can be bought by all people.
And the selection of advertisement star / icon of product it also influential for example:

• Taufik Hidayat, the icon of sport star.
• Group band ungu who very famous in public.