CONSUMER SEGMENTATION & BEHAVIOUR

INTRODUCE

Extra Joss is one of energy drink product which produced by PT. BintangToedjoe. Extra joss are use to keep our healthy, protect the body and help metabolism. The main function of extra joss is to increase our energy.

PRODUCT, PRICE, PROMOTION & DISTRIBUTION

From the function, we know that extra joss is used
by people who has a lot of activities which need
more power and energy than generally.
Many choise flavoure in extra joss, that are :

• Extra joss active
• Extra joss cream soda
• Extra joss apple
• Extra joss grape

Extra Joss has low price which can reach by all people specially for low income.

Extra Joss focused on labour and sport. If you see the Advertisement, all of that is show the labour worker and sport action.
In the promotion, extra joss use electronic media and print media.
And the selection of advertisement star / icon of product it also influential for sales, example :

• Taufik Hidayat, the icon of sport star.
• Group band ungu who very famous in public.

I think now the distribution of this product has very extensive in many area.
We can found extra joss in every where. Big cities, small cities, villages etc. So many people from all places and culture can use extra joss energy drink.

CONSUMER SEGMENTATION

For market segment, extra joss chose adults, especially for man workers. We know extra joss advertisement shows the man workers, like labourer. But, also many young people consume this product.

• Age : 15 - 45 years old
• Sex : Male
• Place of living : every where in Indonesian
• Income : free / No Limit

CONSUMER BEHAVIOUR

Consumer think that extra joss:

• Can make body feel fresh and get the new energy and spirit.
• Price of product is more cheaper.
• The customers of extra joss buy the product in nearby kiosk.
• Good for hard workers.

PRODUCT & PRICE

Extra joss energy drink was first introduce in public in 1994 in Malang.

Extra Joss is one of energy drink product which produced by PT. BintangToedjoe. Extra joss are use to keep our healthy, protect the body and help metabolism. The main function of extra joss is to increase our energy.

Competitor
After extra joss succeeded in the market, and then many other campanies imitate this product. For example:

• Hemaviton jreng
• Kuku Bima Ener-G

Varieties
Many choise flavoure in extra joss, that are :

• Extra joss active
• Extra joss cream soda
• Extra joss apple
• Extra joss grape

Finding
From my research, I conclused that the variety of joss is extra very successful.
Extra joss is a first product energy drink in the market, so the consumer more believe for that product if comparison with other products.

I think extra joss is very cheap for price, so can be bought by all people.
And the selection of advertisement star / icon of product it also influential for example:

• Taufik Hidayat, the icon of sport star.
• Group band ungu who very famous in public.